Fresh Roots Café
Full Brand + Digital Launch
Fresh Roots Café approached us with a blank slate—no branding, no digital presence. We developed a modern, earthy brand identity, built a responsive website, launched their Instagram and Facebook pages, and created a Geo-targeted ad campaign.
Why It Mattered:
As a startup with limited time and budget, Fresh Roots needed to hit the ground running. They wanted to not only open doors but also establish a loyal customer base from day one.
Challenges & Solutions:
We started by defining their brand voice and designing an identity that stood out—natural, modern, and welcoming. Building a website on a tight timeline meant we had to streamline the development process and prioritize essential content. Local awareness was low, so we ran targeted social media ads focused on their grand opening and locally sourced menu. Despite a crowded market, strategic content and visual storytelling helped them gain traction quickly.
